WEB APPLICATIONS & CMS
WHAT IS A CMS
A Content Management System (CMS) is a web application designed to create and manage digital content. It can serve multiple purposes according to the needs of each organization. For example, it can work as an ECM (Enterprise Content Management) to organize and publish information that is crucial to carry out the organization’s business processes or as a WCM (Web Content Management) system to manage a website’s information.
In all cases, the aim is to organize information and provide digital content creation tools to users without prior knowledge of web programming.
BACKEND VS FRONTEND
ECM (Enterprise Content Management) and WCM (Web Content Management) applications consist of two primary parts: Backend and Frontend.
The Frontend is the result of a website’s content load and management from the Backend, this means the web application that end users typically navigate. The Frontend shows the web application or website’s final aesthetics – its look and feel – including all options and digital features for end users.
The Backend, also known as Content Management Application (CMA), is the creation, management and publication environment for the digital content. It is usually composed of templates and entities that automate many of the repetitive aspects of content publishing and creation.
Most CMAs provide tools like ‘WYSIWYG’ (what you see is what you get) to help create the content’s HTML code, whether notes, posts, events, descriptions and/or any other digital content element.
DIGITAL CONTENT CHALLENGES
In any organization, the absence of a Content Management Platform can lead to several problems:
- Content volume growth.
- The need for digital marketing and communication in this era means that we must create and update new content more frequently.
This can be somewhat chaotic without the help of a proper CMS platform.
- Difficulty to lower costs when generating digital marketing campaigns.
- Absence of organic structure (for SEO purposes).
Search engines apply greater relevance to those websites that have their URLs and contents organized in a way that they can be indexed. So using a CMS substantially increases relevancy in search engine results.
- Loss of webpages.
The disarray and lack of content search tools allows your website to have outdated, erroneous or confidential information that search engines can expose to your customers, competitors, etc.
- Aesthetic structure and appearance.
Websites and applications that are not CMS-based can lose the company / brand’s aesthetic line as new contents are created or modified, passing navigation problems along to the end users.
- Technical maintenance
The manual maintenance of a website makes the implementation of changes and improvements, as well as digital content publication, slower and more expensive.
Using a CMS has a wide benefit spectrum, some are specific to every business vertical or process, but these are some general improvements:
- Simplifies the content creation process.
Web content creation and publishing by using the Backend or CMA, without the need to update files on the web server or specific code knowledge for all of the platform’s users.
- Enables a faster response time for new pages and changes.
- Provides consistent and single-sourced information.
Avoids URL duplication and sorting errors while maintaining an organic view of the information.
- Improves website navigation
- Increases online traffic.
- Supports decentralized content creation.
- Increases security
- Leverages new connections to cross-platform functions.
- Reduces maintenance costs.
- Improves business intelligence.
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